A first person look into the world of the apocalyptic world of a Warburtons crumb. So delicious they are mercilessly hunted down by an all powerful finger of doom.

A cheeky few minutes of fun inviting users to chase down our crumbs in the search of crumbaggedon.


Ambient posters and an interactive floor that react to the presence of commuters. Sensing their presence and causing the crumbs to flee in terror.


© 2015 Alessandro Perri