Children Bring Colour
Problem/Challenge: Create a positive social impact using the brand of Persil.
Insight: Packaging costs are reduced by 30-40% when printing in black and white.
Idea: We are going to print Persil’s packaging and print advertising in black and white. The money saved on ink will be divided between a price drop and the charity ‘Every Woman, Every Child.'
- Black and white packging
with the lable
- Black and white printed ad
Alessandro Perri Harriet Ronn
© 2015 Alessandro Perri