Ideas are often lost because they are not written down.
Insight: Ideas come to you when you least expect.
Strategy: Moleskine will make sure you are ready to capture
your next idea.
Ideas tend to come when least expected. How many great
ideas are lost because they are not captured at the moment
of inception? Moleskine wants people to be prepared for when
their next idea strikes. The campaign will be based on a variety of touch points: Experiential, digital, product, prints and radio. These will help Moleskine to reach a target that is social, creative, mobile and multi-tasking. In short, Moleskine’s dream audience. The tone of voice is simple, honest and practical.
This is why the art direction is minimalistic and functional.
The use of white and negative space serve to remind
people of Moleskine.
A place to write where you need it most, perfect to capture that fleeting moment of inspiration before it passes.
Sometimes the ideas just won’t flow. Why not try visiting the location of other great ideas? From the tavern Shakespeare wrote Hamlet’s soliloquy, Newton’s apple tree,
or where Dave cracked Ice cream air conditioning.
A free plug-in for your browser allowing you to write ideas and synchronise them with the Moleskine App.
© 2015 Alessandro Perri