Lenor - Give it a sniff
Problem: There is no way for consumers to try out scents without opening the bottle.
Insight: People like to smell detergents.
Solution“Allow people to smell Leonor products without feeling guilty. Introducing the “Give it a sniff” campaign.
People like to smell detergents, unfortunately supermarkets have a strict policy where costumers are not allowed to open or try any product until after the purchase. All of this can make the act of smelling a detergent a mission in avoiding shop assistants. Lenor will make sure people can easily smell and try all the Lenor products in store and out before the purchase. Introducing the “Give it as sniff” campaign. The campaign will run in-store, on public transport, in Gyms, on Tv and as a special partnership with Zara. The target audience aims at a more balanced and representative section as Laundry is
no longer monopolised by mothers. These are savvy shoppers who like to know what they’re getting. The tone of voice of the campaign is direct, permissive and tolerant. This is why the art direction results in simple flowery textures, the campaign message and a Lenor scent.
© 2015 Alessandro Perri