Dominos needs to increase the number of people using the Dominos App to order pizza.
Lovers of American-style pizza's, willing to pay a premium for convenience and quality.
We discovered that 2% of Dominos pizza is undelivered, and that 5% of pizzas are returned, for various reasons.
Domino's will transform these lost or unwanted pizzas into a free gift to give to custumers who have downloaded the App.
Video & Leaflet inside the box.
© 2015 Alessandro Perri