In life there are moments when the perfect answer comes too late. The french call it l’Espirit de l’escalier, or staircase wit. Its that moment just after a confrontation where what you ‘should’ have said comes to you.
Portray these moments and give people a choice of perfect answers. Making Carling a hero of everyday moments rather than a pastiche comic book reject.
- 60s Commercial
- Interactive video
Interactive video on youtube, in which, viewers could choose different responses for different outcomes.
For this execution we thought of four alternative endings which we would offer as the beer explodes. These would be "Brutally Honest" which we just saw, "The Possum Manoever", "Shakespear" and "Denial".
© 2015 Alessandro Perri