Ben & Jerry's
American megacities have the dubious distinction of being some of the most heavily armed on earth. Recently movements in popular culture have tried to counter this, but sadly gun ownership is still an accepted norm. Guns, both regulated and unregulated, cause thousands of casualties every year. So what can an ice cream brand like Ben & Jerry’s with the problem of too much ‘heat’? Quite simply what ice cream does best. Cool things down. Frozen Guns is a campaign that aims to drive disarmament in American megacities.
© 2015 Alessandro Perri